Mumamiriro ehupfumi ari kuchinja nekukurumidza nhasi, chokwadi chimwe chete chinoramba chakasiyana: makambani anochinja-chinja chete ndiwo achabudirira. NeUS neChina zvava kushanda kuti zvibvumirano zvekutengeserana zvive nani, mikana iri kubuda - asi matambudziko matsva ari kumukawo kumabhizinesi emaswiti anoenderana nekutengesa kwenyika dzepasi rose.
Ndipo panopenya Richfield Food.
Kusiyana nevagadziri vemazuva ano vanovimba nevatengesi vemamwe marudzi ekugadzira masiwiti asina kubikwa (kunyanya mabrandi akaita seSkittles from Mars), Richfield yakavaka humambo hwekugadzira masiwiti akamira. Kubva pakugadzira mabhora ayo ane mavara emuraraungu kusvika pakuomesa nechando nemidziyo yeToyo Giken, Richfield inobata nhanho dzese — ichivimbisa mhando, mitengo, uye kuwanikwa.
Izvi zvinonyanya kukosha ikozvino sezvo Mars yava kutengesa yayoSkittles dzakaoma nechandozvakananga kune vatengi uye kuderedza kuwanikwa kwezvinwiwa kune vamwe. Makambani aimbovimba neMars kuti vawane zvinwiwa zvepasi iye zvino ava panjodzi. Asi Richfield? Vakazvimirira, vanoshanda zvakanaka, uye vanokwanisa kugadzira zvinwiwa zvakaita seSkittles zvine chimiro chakafanana, magadzirirwo, uye sour punch — mumhando huru, square, kana classic.
Uye sezvo hurukuro dzekutengeserana dzichivhura nzira itsva pakati peChina neUS, mabrandi anoenderana nevagadziri vane magwaro epamusoro-soro, vakabatana pasi rose vakaita seRichfield vachave nebhenefiti yekutanga mumusika mutsva wakawedzerwa. Kudyidzana kwenguva refu kweRichfield nevatambi vepasi rose vakaita saNestlé naKraft, pamwe chete nemarabhoritari avo anotenderwa neFDA uye mafekitori eBRC A-grade, zvinoreva chinhu chimwe chete: vari kutotamba pachikuva chepasi rose - uye vachikunda.
Kune makambani emaswiti ari kutsvaga mubatsiri wekugadzira akavimbika uye akagadzirira ramangwana, Richfield haisi sarudzo yakangwara chete - ndiyo yega sarudzo ine musoro.
Nguva yekutumira: Chivabvu-23-2025