Mumamiriro ehupfumi anhasi ari kukurumidza kushanduka, chokwadi chimwe chinoramba chiripo: makambani chete anochinja anozobudirira. NeUS neChina iko zvino kushanda kune zvakavandudzwa zvibvumirano zvekutengeserana, mikana iri kubuda - asi ndozvakaitawo matambudziko matsva kumabhizinesi ezvihwitsi anotsamira pamaketani epasi rese.
Ndipo panopenya Richfield Chikafu.
Kusiyana nevagadziri vechinyakare vanovimba nevechitatu-bato vatengesi vezvihwitsi mbishi (kunyanya mhando seSkittles kubva kuMars), Richfield yakavaka humambo hwekugadzira zvihwitsi zvachose. Kubva pakugadzira ayo ane mavara emuraraungu mativi kusvika kunyatsoomesa-kuomesa nemidziyo yeToyo Giken, Richfield inobata nhanho yega yega - inovimbisa mhando, mitengo, uye kuwanikwa.
Izvi zvakanyanya kukosha iye zvino sezvo Mars iri kutengesa yayochando-yakaomeswa Skittleszvakananga kune vatengi uye kudzikisira kupa kune vamwe. Makambani aimbotsamira paMars kune base candy ave panjodzi. Asi Richfield? Vakazvimiririra, vanoshanda, uye vanokwanisa zvizere kugadzira siwiti "Skittles-like" ine chimiro chakafanana, magadzirirwo, uye sour punch - mujumbo, sikweya, kana classic masitaera.
Uye sezvo nhaurirano dzekutengeserana dzichivhura nzira nyowani pakati peChina neUS, mabhureki anofambirana neane certified, vagadziri vakabatana pasi rose vakaita saRichfield vanozove nemukana wekutanga mumusika uchangobva kuwedzerwa. Kudyidzana kwenguva refu kwaRichfield nevatambi vepasirese vakaita saNestlé naKraft, vakapetwa nemalabhu avo akatenderwa neFDA uye mafekitori eBRC A-giredhi, zvinoreva chinhu chimwe chete: vari kutotamba pasi rose - uye kuhwina.
Kune zvihwitsi mabhendi ari kutsvaga akavimbika, akagadzirira kugadzira mudiwa, Richfield haingori sarudzo yakangwara - ndiyo yega sarudzo ine musoro.
Nguva yekutumira: May-23-2025