Kudiwa kwecandy yakaomeswa nechandomuUnited States iri kuputika, inosundwa nekufarira kwevatengi neakasarudzika mameseji uye flavour, pamwe nehutachiona maitiro pamapuratifomu seTikTok. NeMars ichipinda mumusika wezvihwitsi zvakaomeswa nechando, mabhizinesi ari kutsvaga kuwana mari pamaitiro aya anoda mutengesi akavimbika anogona kupa zvigadzirwa zvemhando yepamusoro-zvakaomeswa nechando. Richfield Chikafu chinomira pachena semudiwa akakodzera wezvihwitsi brands ari kutsvaga kupinda mumusika kana kuyera mashandiro avo. Heino chikonzero.
1. Kuwedzera Kukurumbira kweCandy Yakaomeswa: Maitiro Ausingagone Kufuratira.
Zvihwitsi zvakaomeswa nechando hazvisi zvekungopfuura - zvave chiitiko. Nekuda kwesocial media, maitiro ekushandura siwiti yakakurumbira kuita crispy, inonaka inonaka yakwezva vateereri pasi rese. Vatengi vanoda hutsva hwe candy, kuputika-mu-mumuromo-wako, uye kuomesa-kuomesa kunochengeta kunaka kwechisikigo uye mavara ane simba e candy, zvichiita kuti ive inorova kune vese vana nevakuru zvakafanana.
Mars yatopinda muchimiro ichi, ichivhura yayo yechando-yakaomeswa candy line kuti ipinde mune ichi chiri kukura chinodiwa. Semumwe wevatungamiriri muindasitiri yezvihwitsi, kubatanidzwa kweMars kunongosimbisa kugona kukuru kwechikamu chakaomeswa nechando. Kune maswiti brands, izvi zvinopa mukana wegoridhe wekupa chikamu chitsva chechigadzirwa chinokwezva kune vese vane ruzivo vanoda zvihwitsi uye vatsva, vanoziva mafambiro.
2. The Richfield Advantage: Raw Candy Production uye Freeze-Drying Expertise
Chii chinoisa Richfield Chikafu kubva kune vamwe vatengesi kugona kwedu kudzora maitiro ese ekugadzira. Kusiyana nevakwikwidzi vazhinji vanongotarisa pakuomesa-kuomesa kana kugadzira zvihwitsi, Richfield ndiyo yega kambani muChina inopa zvese zviri zviviri. Yedu 60,000-square-metres fekitori dzimba gumi nemasere Toyo Giken yekuomesa-kuomesa mitsetse yekugadzira, iyo inokwanisa kubata yakakura-yakakura kugadzirwa inomhanya uku ichichengetedza emhando yepamusoro zviyero.
Richfield's vertical integration inovimbisa kuti tinokwanisa kugadzira zvihwitsi zvemhando yepamusoro, seSkittles, gummy worms, uye gummy bears, tisati tashandura kuita zvihwitsi zvakaomeswa nechando. Iyi yakasarudzika mukana inobvumira zvirinani kutonga kwemhando, kuve nechokwadi chekuti chigadzirwa chekupedzisira chine inowirirana flavour uye magadzirirwo. Nekuda kweizvozvo, zvihwitsi zvihwitsi zvinodyidzana neRichfield zvinogona kuvimbisa kuti yavo yechando-yakaomeswa zvipo zvinosangana nevatengi zvinotarisirwa maererano nekuravira, crunch, uye huwandu hwese.
3. Yakagadzikana, Yakavimbika Supply Chain yeCandy Brands
Kune mabhizinesi anopinda mumusika-akaomeswa zvihwitsi, yakagadzikana uye yakavimbika keteni yekugovera yakakosha. Sezvo indasitiri yezvihwitsi yakaomeswa nechando ichikura, ma brand akawanda ezvihwitsi anogona kuzviwana achinetsekana nekupa kusingaenderane kana mitengo yakakwira kana achivimba nevazhinji vatengesi vezvikamu zvakasiyana zvekugadzira. Richfield inobvisa dambudziko iri nekupa magumo kusvika-kumagumo ekugadzira, izvo zvinoreva kuti vatengi vedu vanongoda kushanda nemumwe waanovimba naye kubata zvese zvekugadzira zvihwitsi-kubva pakugadzira zvihwitsi kusvika pakuomesa nechando.
Kubatanidzwa kwedu kwakatwasuka kunobvumira kugadzirwa kwakakwenenzverwa, kuve nechokwadi chekuti tinogona kuzadzisa zvikumbiro zvakakura nemitengo yemakwikwi uye nguva dzekuchinja nekukurumidza. Zvakare, fekitori yedu inoshanda pasi peBRC A-giredhi certification uye FDA-yakatenderwa GMP zviyero, ichipa mabhizinesi runyararo rwepfungwa vachiziva kuti zvigadzirwa zvavo zvichave zvakachengeteka uye zvinoenderana nemirairo yenyika.
Mhedziso
Richfield Food'skugona kupa ese ari maviri kugadzirwa zvihwitsi uye hunyanzvi hwekuomesa nechando kunoita kuti tive mudiwa akakodzera kune chero rudzi rwemasiwiti ari kutsvaga kupinda kana kuwedzera mumusika wekuUS wakaomeswa nechando. Nemhando yepamusoro, mutengo wakanaka, uye yakavimbika yekugovera cheni, Richfield inopa zvese zvinodiwa nerudzi rwemapipi kuti ubudirire muindastiri iri kukura nekukurumidza.
Nguva yekutumira: Nov-21-2024